Privacy Policy

Information We Collect

We collect information you provide directly to us and information gathered automatically as you use ViewMyCity. This helps us deliver a relevant, reliable directory experience.

• Account details such as your name and email address when you register or list a business.
• Business information you submit, including listings, photos, opening hours, and contact details.
• Usage data such as pages visited, searches performed, and interactions with listings.
• Technical data including IP address, browser type, device information, and cookies.

How We Use Your Information

We use the information we collect to operate, maintain, and improve ViewMyCity and to communicate with you.

• To display and manage business listings and directory content.
• To personalise search results and recommendations.
• To respond to enquiries and provide customer support.
• To send service updates, and, where you have opted in, marketing communications.
• To detect, prevent, and address fraud, abuse, and security issues.

Legal Basis for Processing

We process personal data under several lawful bases: your consent, the performance of a contract, our legitimate interests in operating the directory, and compliance with legal obligations.

Sharing Your Information

We do not sell your personal data. We may share information with trusted service providers who help us operate the platform, with business owners when you contact their listing, and with authorities where required by law.

Cookies and Tracking

We use cookies and similar technologies to remember your preferences and understand how the site is used. You can manage your preferences at any time. See our Cookie Policy for more detail.

Your Rights

Under UK data protection law you have rights over your personal data, which you can exercise by contacting us.

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data.
• The right to object to or restrict certain processing.
• The right to data portability.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required to comply with legal obligations.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out through our contact page.